Updated 11 November 2026
EdCaptain may consider funding for clearly labelled, free resources for adult caregivers. A sponsor cannot buy a favourable article, a product score, editorial approval or access to reader and subscriber data.
What we will not accept
We do not accept sponsorship for tobacco, vaping, gambling, adult sexual content, weapons, misleading health claims or breast-milk substitutes. We do not accept payment linked to the rating or recommendation of a product, including toys, learning apps and family products we assess.
How funding is separated from content
EdCaptain retains editorial control. Funding and any relevant commercial relationship must be disclosed next to the resource. A sponsor’s proposed claims need evidence. A resource must remain useful without a purchase, and a sponsor must not receive personal data about its readers.
Potential conflicts are assessed before an arrangement is accepted. A commercial enquiry or logo on a resource does not imply endorsement by any cited institution. See our sponsor enquiry page and affiliate disclosure.